Your startup needs a face.

A London community of startup founders who plan, shoot and edit YouTube videos together, then clip them for social, so people can put a face and a voice to what we build.

Join the waitlist →

Free to join · London-based · First shoot days coming soon

The problemYour brand has no face.

People connect with people, but most startups hide behind a logo and a landing page.

The usual fixPolished, faceless content.

Stock visuals and AI-made posts that look like everyone else’s and are easy to scroll past.

Our fixShow up, on camera.

Raw, honest videos made alongside other founders. Real faces build real trust.

How it works

One long-form YouTube video, turned into many short clips, made with other founders.

Plan

Meet up, pitch video ideas, and turn your founder story into a shot list.

Pre-production

Shoot day

1–3 days of filming together. Swap cameras, film each other, and vlog the build.

Production

Edit

Pull the scenes together into a long-form YouTube video that tells your story.

Post-production

Clip & post

Cut the same video into Shorts, Reels and TikToks, and post them everywhere.

Distribution

● Our mission

Why founders join

Raw, honest founder stories connect in a way overproduced content can’t. Founders Lens helps founders show up, on camera and vlog together, so the visibility of the people behind a product drives its awareness.

Tell better storiesSharpen your communication, storytelling, negotiation and people skills, one take at a time.
Get investor-readyPractise telling your story on camera until your pitch lands with anyone.
Turn your business into a studioOne shoot day becomes a long-form video and a month of clips for every platform.
Stand out from AI slopReal faces and human voices cut through a market full of generated, look-alike content.
Build a tribe around your productGrow an audience to research and test ideas with, and become the go-to voice on your topic.
Make friends, not just contactsFounder hangouts and networking with people who get what you’re building.
Rekindle your sparkBeat burnout with a change of scenery, good company and a reason to step away from the desk.

Who it’s for

If you’d rather build an audience than rent one, you’re in the right place.

✓ You

Founders who’ve shipped

You’ve built (or nearly built) a product and now need people to find it.

✓ You

Camera-shy is fine

No YouTube experience needed. We learn by doing, together, one take at a time.

✓ You

Based in London

Meet-ups and shoot days happen in London. Founders from other cities are welcome to travel in when it suits.

● Waitlist

Save your spot on set.

We’re building Founders Lens in public. Join the waitlist to hear first about meet-ups and shoot days.

First invites to London shoot days
Behind-the-scenes updates as we build
No spam. Unsubscribe whenever you like.

Your startup needs a face.

How it works

Plan

Shoot day

Edit

Clip & post

Why founders join

Who it’s for

Founders who’ve shipped

Camera-shy is fine

Based in London

Save your spot on set.

You’re on the list.